What’s written in a beautiful poster that you just passed through for seconds sits in your mind for a long time. Is it not? That’s the power of best visual designs: to not only convey your message, but also to retain it in the memory. Such conveying and attractive visual designs are not complicated or tiring to develop. It is just about your approach, streamlined ideas and the simple yet effective design elements used.
Here’s 10 simple ways to make your visual designs effectively conveying.
1. Restrict the Number of Colors and Typo: Select a color scheme and stick on to it throughout the design. May be you can use not more than 5 colors in a design. Similarly, use limited variety of typos and try to select fonts of same or similar family for different elements of a page.
2. Employ Clear Typography: Ensure your typo is legible such that it can be perceived at the first glance. Especially in case your design is for a mobile ad or Web banner, it is very vital to have the right typo. Probably, Serif fonts can take you half way through achieving clarity.
3. Put Down a Perfect Hierarchal Layout: Freeze the layout with a clear idea on the visual hierarchy and ensure that you maintain consistency in the layout through all pages of a Website or an app.
4. Craft Your Own Images: Ensure the images you use are attractive, relevant, thought provoking, engaging and compelling. For this, you may create your own, customized images or may crop images to improve focus.
5. Limit Tagged Information: In a digital page, it is better you stick on to not more than two tagged information like Note, Tip and Warning, as too many would lead to distraction and confusion.
6. Respect the Use of Whitespace: Give enough whitespace to ensure that your design is not cluttered. Even in pages with sheer text, ensure that you put the content in bullet points and provide enough white space.
7. Use Simple and Globally Recognizable Icons: Standard icons with minimum change in look and feel are best to be used, as it will ease the usability among the audience.
8. Limit Supplement Data: Never load your design with non-vital / multiple graphs, charts or figures. Instead, give any one single element with best required information.
9. Ensure Design Principles are Abided: Keep an eye on important design principles like, Proportion, Unity, Emphasis, Balance, Rhythm, Repetition, Similarity and Perspective.
10. Give Clear Call to Action: When your design is for a marketing medium, it is important that you give clear call to action for the audience to respond and thus mark the success of marketing.
Follow these simple steps and ensure you design the best visual communication products!